Frankie Lee spent two decades leading teams and driving transformation across new roles and new markets, including serving as Region CMO for a $750M business across Asia.
Now, as an ICF credentialed and Gallup® Strengths Coach, he founded Lead & Thrive to help early to mid-career professionals, functional leaders, solopreneurs and business owners discover and develop their natural strengths and become the best of them.
Whether it's advancing a career, gaining clarity on career choices, aligning team identity and strategy, improving employee engagement, enhancing leadership at work, making life choices or pursuing self-discovery, he works with you to find what fits your situation.
Frankie believes coaching should be accessible to anyone ready for it, available on-demand when clarity is needed most, and adaptable to one's life journey of professional and personal growth.
Help people see and play to their strengths and become the best they can be.
Make coaching accessible, available and adaptable to individuals and teams ready for it.
What clients say
Jack Ang
Head of People, Singapore
“The session allowed me to be more aware of myself, where my strengths are and how I play to win. We are often "taught" to work on our weakness for improvement but no one has actually shared to work on our strengths.”
Rosemary Kwa
Founder, Pétale Tea
President, BNI Matrix 2026/2027
“Frankie facilitated a LEGO® Serious Play workshop for our BNI Matrix team of close to 50 members as part of our closed door team building and goal setting session. What impressed me even before the workshop was the preparation he put in. He asked thoughtful questions to understand our objectives, what we wanted to achieve as a team, and most importantly, what we wanted everyone to walk away with.
The session was fun, interactive and highly engaging, but it went beyond simply playing with LEGO. Through building and sharing, members were able to articulate their thoughts in a different way, understand one another better, and collectively visualise what success could look like for our chapter. I particularly appreciated how Frankie guided the session towards individual commitment, encouraging each of us to think about the role we can personally play in achieving our shared goals.
It was a meaningful way to bring close to 50 different personalities together, align everyone towards one common direction, and have plenty of fun along the way. I would highly recommend Frankie to teams looking for an engaging workshop that combines team bonding, purposeful conversations and tangible outcomes.”
Jerome Lau
Managing Director, Co-Founder of Splash Productions
Advertising & Media, Singapore
“Frankie facilitated a Lego Serious Play session for our team at Splash, and it turned out to be one of the most memorable parts of our National Day celebration this year.
What stood out to me was the structure he built. It gave everyone the flexibility to be creative and expressive in their own way, without ever feeling forced. Splashees who do not usually speak up found themselves building, sharing, and collaborating.
It was not just play and forget. The session sparked new conversations and ideas, and it got the team excited to start trying something new together.
If you are looking for a facilitator who can get a room full of different personalities to genuinely engage with each other and deliver the intended impact, I highly recommend Frankie.”
Jared Low
Employee Benefits Consultant, Singapore
“I've always been a big believer in self-development and personal discovery. I first took my CliftonStrengths assessment back in 2019, but taking it again recently revealed some shifts in my profile. Frankie walked me through a deep-dive review, helping me unpack why those changes happened and how my evolving strengths impact my leadership and work today. What stands out most about Frankie is his approach and style of coaching, it's insightful, structured, and deeply practical. The trust built through his strengths-based coaching is the exact reason I now collaborate with him on projects for my own clients. For anyone seeking an exceptional Gallup CliftonStrengths coach to unlock team performance or personal growth, Frankie comes with my highest recommendation.”
Tris Xavier
Legal Consultant
Singapore
“I’ve always been interested in self discovery tools and have had experience with the Gallup StrengthsFinder tool.
However Frankie elevated my experience to the next level, by taking the time to go through and explain my results to me and what that meant. One of the most unique things Frankie did was to go through how my top 10 strengths interacted with each other, and also how my lowest 5 could be explained and what I might be unaware of as I transition to my next role.
Frankie is one of the best StrengthsFinder coaches out there, who stands apart not just by his knowledge and insight but more importantly by taking time to understand and help navigate individuals in themselves. Would strongly recommend.”
Annie Yong
Head of Department, Educator, Singapore
“The use of metaphorical language has given greater clarity and is also a helpful tool for me to remember who I want to become as well as how I can leverage my talent themes to reach that outcome.”
Afiq Juraimi
Founder of The Kedai BBQ, Singapore
“Through the Gallup assessment, I finally had a credible and structured way to validate those strengths while also gaining a deeper understanding of the areas where I can improve. His goal wasn't simply to interpret a report, but to help me better understand myself so I could continue growing with greater clarity and confidence.”
Treacious Lim
Co-Founder of Trea, Singapore
“What I found valuable was gaining clarity on my potential blind spots. This prompted deep reflection and served as a reminder not to over-rely on my strengths. Frankie helped me understand what to watch out for and how my strengths complement one another when managed effectively.”
Anshuman Bhardwaj
Global Tech & Digital Marketer, India
“Frankie helped me really understand my strengths, the blind spots that come with them and how to use them more intentionally. I walked away with a clearer self- awareness and practical ways to grow. Truly a great experience!”
Zoe Zhang
Marketer, China
“Through coaching, I uncovered a core career criteria that I had never consciously recognized. That realization brought me clarity, helped me make a decision that, while unconventional to some, felt absolutely right to me.”
Zanda Wong
Regional HR Leader, Singapore
“It was an incredibly insightful, fun and engaging experience. The combination of talent themes identification with the engaging, hands-on nature of LEGO® play was both creative and enlightening. Enjoy it very much!”
Chrissie Jones
Senior Finance Lead, Australia
“I had the privilege of having Frankie as my mentor in a previous role, and I always appreciated his thoughtful insights and balanced perspective. Now, as my coach, I continue to value his ability to ask the right questions — ones that really make me pause and reflect. His approach encourages clarity and self-discovery, yet still carries the practical wisdom I appreciated during our mentoring days. Thank you, Frankie, for the opportunity to continue working together — I’ve definitely gained valuable insights from our sessions so far.”
Marcus Ryan Tan
Retirement Planner, Singapore
“I reached out to Frankie for strengths coaching to gain a heightened awareness of my natural abilities, and the experience was truly transformative. Frankie doesn’t just coach you; he acts as a true thinking partner.”
Emmanuel Ng
Founder of TheHuntsMen, Singapore
“The biggest takeaway for me personally was the shift in my self-awareness. He didn't just tell me what my strengths were; he helped me understand how those traits interact daily and gave me practical strategies to recognize and manage my specific triggers.”
SG Innovate
Deep Tech, Singapore
“It was enjoyable and facilitated in a way that allowed for everyone to share more about ourselves in a nonpressurizing manner.”
Camila Pereira
Marketing Director, Spain
“I had the privilege to be coached by him… taking me from Manager level to Director level this year. Frankie is a great listener, strategic visionary, and his patience helped me talk through difficult moments.”
Kennedy Chew
Founder of Elevate, Singapore
“Frankie helped me be more aware of myself and where my blind spots are. During our session, he was extremely patient and provided accurate analysis and action steps. I highly recommend anyone who wants to be more effective to have a meeting with Frankie.”
Vivian Nhung Nguyen
Marketing Lead, Vietnam
“Finding a truly trustworthy coach is very important to me. In the session, Frankie created a space where I can explore new ideas without being influenced or biased by others. His questioning helps me uncover different angles & see things from new perspectives, lead me to find my own path in a thoughtful & grounded ways. Besides, his excellent listening skills and patience make the conversation feel supportive, empowering me to think more clearly and make better decisions.”
Heba Anwar
Regional Marketing Lead, Dubai
“I had a coaching session with Frankie Lee and it was an incredibly valuable experience. From the start, he created a supportive and encouraging environment that made it easy to open up and engage fully. His insights were thoughtful, clear, and tailored specifically to my goals. What really stood out to me was Frankie’s ability to ask the right questions and challenge my thinking in a way that felt both constructive and empowering. I walked away from the session with practical strategies, renewed clarity, and a boost in confidence.”
Mervyn Chua
Growth and Performance Marketer, Singapore
“This workshop is super insightful for helping me to understand myself especially in terms of how I perceive myself, what are my talent themes and where I should moving towards. I will highly encourage individuals and teams for this course.”
Hui Qun, Tay
Principal Consultant, ArxReg Solutions
Vice President, BNI Matrix 2026/2027
“Frankie is an exceptionally patient, intuitive, and thought-provoking trainer who seamlessly adapts LEGO® Serious Play® to fit the unique context, culture, and goals of our BNI Matrix Chapter.
Right from our initial discussions, Frankie was deeply invested in understanding our vision, working closely with our leadership team to meticulously curate a session aligned directly with our new strategic direction. Managing a room of 50 driven business owners across vastly different industries and personalities is no easy feat, yet Frankie skillfully created a safe, inclusive environment where everyone felt empowered to contribute.
His tactful facilitation and intentional, sharp prompting unlocked meaningful peer-to-peer discussions. By giving members the space to share and learn from each other's diverse perspectives, Frankie guided us to uncover powerful realizations that directly connected back to our core objectives.
On the whole, Frankie delivered a remarkably fun, high-energy, and deeply meaningful experience. He successfully bridged our diverse industries to align the chapter around a single vision and further strengthening our core bond.”
BNI Matrix
World's Largest Referral Organization, Singapore
“Forced me to think about my contribution to Matrix, in a meaningful and purposeful way. Very meaningful. Understand our direction and work together as a team. Never knew Lego can be played with ‘seriously’. Most valuable, clarifying yr own necessary actions and objectives.
Gave me better insight into what members expect from BNI and what they are looking for in the chapter, also helped me understand their perspectives better and how we can support them more effectively. Can observe the priorities and mentality of my teammates as they go about the Lego exercises.
Love how we can get to do hands-on activities, unleash creativity with no fear of judgement to build our own creation, reflect on the rationale and motivation behind our creations, get to share these thoughts freely with our fellow members and most importantly, how all activities eventually aligned to our Matrix overall goals and objectives! Awesome!
It is not about how the Lego models looked but the sharing of each member's personal thoughts and perspectives that made the session unforgettable. I get to know members at a different level and that helps me to appreciate each and everyone more. It showed personality of everyone and what their core focus is. This helped me reflect and show up with my true self. Understanding how different members have various ways they describe their experiences in Matrix but all holding similar views.”
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Credentials
International Coaching Federation (ICF) Credentialed Coach (ACC) | Gallup® Strengths Coach | LEGO® SERIOUS PLAY® Certified Facilitator | GENOS® Emotional Intelligence Practitioner | Singapore Institute of Directors (SID): Accredited Board Director
Frankie currently serves on the board of the Singapore Chapter of International Coaching Federation.
Frankie's Top 5 Gallup® Strengths
Learner | Strategic | Self-Assurance | Achiever | Individualization
Not ready to book a session yet? Take a quick two minute quiz and see which Gallup® CliftonStrengths® domain you naturally lean toward.
Take The Strengths Quiz